{"id":1984,"date":"2019-09-23T11:07:28","date_gmt":"2019-09-23T10:57:03","guid":{"rendered":"http:\/\/uzinabooks.com\/?post_type=product&#038;p=1984\/"},"modified":"2019-09-23T11:37:44","modified_gmt":"2019-09-23T11:37:44","slug":"nation-brand-builders","status":"publish","type":"product","link":"https:\/\/uzinabooks.com\/en\/book\/nation-brand-builders\/","title":{"rendered":"Nation Brand Builders"},"content":{"rendered":"<p><i><span lang=\"EN-US\">This book covers 44 Countries, Regions and Cities that have tried to manage their reputation proactively, as well as examples of events that happened by chance. The author provides insights on how any place, regardless of its size or geography, can build its brand strategy, proving that Nation and Place Branding are neither a theory nor a utopia, but a reality. It also explores the concept of Digital Identity of places and its paramount importance in shaping this practice now and in the future.<\/span><\/i><\/p>\n<p><i>Este livro examina as iniciativas de 44 Pa\u00edses, Regi\u00f5es e Cidades para gerir a sua reputa\u00e7\u00e3o, al\u00e9m de exemplos de eventos que tendo acontecido por acaso, alteraram a reputa\u00e7\u00e3o de lugares. O autor mostra que qualquer lugar, independentemente da sua dimens\u00e3o, pode construir a sua marca, provando que Nation e Place Branding n\u00e3o s\u00e3o uma teoria, mas uma realidade. O conceito de Identidade Digital e sua import\u00e2ncia na evolu\u00e7\u00e3o da pr\u00e1tica de Nation e Place Branding tamb\u00e9m s\u00e3o explorados nesta obra.<\/i><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This book covers 44 Countries, Regions and Cities that have tried to manage their reputation proactively, as well as examples of events that happened by chance. The author provides insights on how any place, regardless of its size or geography, can build its brand strategy, proving that Nation and Place Branding are neither a theory [&hellip;]<\/p>\n","protected":false},"featured_media":1986,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"class_list":{"0":"post-1984","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-thematic-monograph","8":"first","9":"instock","10":"taxable","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/uzinabooks.com\/en\/wp-json\/wp\/v2\/product\/1984"}],"collection":[{"href":"https:\/\/uzinabooks.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/uzinabooks.com\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/uzinabooks.com\/en\/wp-json\/wp\/v2\/comments?post=1984"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uzinabooks.com\/en\/wp-json\/wp\/v2\/media\/1986"}],"wp:attachment":[{"href":"https:\/\/uzinabooks.com\/en\/wp-json\/wp\/v2\/media?parent=1984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}